So the London Olympic Games have finished leaving most of us who aren’t particularly fond of football with a rather nasty sporting void in our lives. But fear not for a remedy is arriving tonight in the form of the London 2012 Paralympics.
Great Britain performed incredibly well at the 2008 Beijing Paralympics, finishing second overall. This year they aim to at least match their efforts of four years ago.
And with several extraordinary athletes taking part, both from Great Britain and from the rest of the world this promises to be as much of a nail-biting, air-punching, tear-shedding Games as the Olympics was. The Paralympians, with their stories and their struggles, will capture your hearts just as much as, if not more, than our Olympic champions did.
This year the Paralympic broadcasting flame has been handed to Channel 4 and they have wasted no energy in attempting to promote the games as much as possible- with adverts plastering our television screens featuring the cheeky slogan ‘Thanks for the warm-up’. These and the other adverts have been incredibly successful in grabbing public attention and creating an air of excitement for the Games.
Channel 4 have also broadcast several shows to build up to the Games, such as an evening show hosted by Jon Snow, in which he is joined by celebrities and looks into the Games and the stories of various participating athletes. And they have even pimped out their website with Paralympic news and videos of some of the British athletes, describing their stories and what they want to achieve
There is no doubt about it the Channel 4 promotion of the Paralympics has brought the Games up from the Olympics’ little brother to an event of great sporting importance in its own right.
However, would it really be Channel 4 if there were no element of controversy, no outrage, no crossing the line of acceptable broadcasting at some stage? No it would not; I’m fairly certain we are all aware of the controversial programming choices – from that episode of Brass Eye to a live autopsy – of Channel 4 in the past.
This time Channel 4 has achieved the provocation of public uproar through I’m Spazticus. The name alone is uncomfortably awkward- let alone the television show. It is a typical prank show with secret cameras filming the unsuspecting victims- the difference is that the people playing the pranks are those with disabilities. The sketch show features a blind man convincing members of the public to talk to his “talking” guide dog, a dwarf acting as a guide dog, an amputee with various attachments for his missing arm and people being asked to rate the pranksters in order of which disability they would like least.
The issue is Channel 4 has placed I’m Spazticus in the official Paralympics broadcasting sector. It somehow does not seem appropriate to lump one of the greatest sporting events in the world with some tricksters on a show that is controversial to say the least. It is a detriment to those Paralympians that the channel has worked so hard to promote, even describing them as ‘super-human’.
I’m Spazticus is a major blip in the promotion of the Paralympic Games. However, it is only one blip. Channel 4 have still created an incredible build up and, judging from the team they have put together, the actual Games will be brought to the public in just as much style.
So forget about the Olympics, dodgy prank shows, and anything else you’ve been watching recently. The Paralympics are here, and we are doubtless to see some incredible feats of athleticism in the next few weeks from these ‘super humans’.
-Image courtesy of Craig Morey (https://www.flickr.com/photos/pixelthing/)