I loved going travelling a couple of years back. Setting off to South East Asia with my uni pals made me feel independent, cultured and experienced- I have still not stopped talking about it. The only thing we had pre-booked was our flight to Bangkok and from then we were free to go as we pleased, crashing wherever we could and doing whatever we wanted.
However, in classic Gap Yah fashion, my seven weeks of travelling were cushioned by the knowledge that I had a bank card in my back pocket with wealthy parents that could transfer money at a moment’s notice. And with a smartphone in the other pocket I was in constant touch with my, rather overprotective, mummy and daddy. In seven weeks I didn’t go longer than two days without being in touch with one of them via text or email.
Red Bull, the caffeinated hyper drink that can give you wings, is offering people the chance for an adrenaline funded travelling experience, asking teams to see how far they can get across Europe using only the cans of sugary goodness as currency. Not only a clever marketing strategy, this ‘Can You Make It?’ competition offers people a true character-building holiday.
Red Bull don’t just limit it to no money, however. The code of honour forbids personal mobile phones and pre-arranged travel, forcing participants in the competition to use their powers of persuasion to get from place to place.
In a world where we rely on mobile phones and bank cards to live, it seems that this task is near impossible. Who would accept a can of red bull in exchange for a train ticket?
These kind of stunts scare the shit outta me. I get freaked out trying to fly down to London on my own. My seven weeks in Asia were hard enough even when I was armed with my Blackberry and bank card. However, there is something so tempting in this offer from Red Bull because it seems so difficult. The teams that are able to complete such a difficult journey would come out of the end mature, strengthened and with tons of cool stories to tell.
So each participating team travels across Europe using only cans of Red Bull for currency. Teams visit checkpoints, share photos and videos, via a prescribed team phone, and rally support from followers at home. The finish line is in Berlin- the teams that complete the adventure on time will be greeted with the party of a lifetime. The deadline for applications is Wednesday the 12th of March so what are you waiting for? If you think you can make it, then get involved. All the details can be found here: http://www.redbullcanyoumakeit.com/.
-Image courtesy of Sterling Ely (https://www.flickr.com/photos/sterlingely/)